Advertisement - This Is... (Cassette)

Advertisement is a collection of borrowed relics; 70’s pragmatic storytelling descended upon worn rock spiritual tradition, triple-guitar work less obsessive and more blunt, cool, real. Wild horses run free in Candy’s room. The honest outgrowth of embedded tradition which says fuck tradition; be here now. 

Born from an extended residency in Seattle’s freak-punk underground, Advertisement shares members with a range of noted Northwest acts, including Iron Lung Records affiliated groups Vacant Life and Nasti as well as PopWig’s alt gem Big Bite. Beyond perhaps shared ethical conviction, however, they offer a departure from the devotional mythology of the sounds of hardcore. Advertisement is a rediscovery of shared songcraft, of the voice in and against time which perhaps knows of krautrock, of its noise forbears, but which sings The Stones and country hymnals. Not so much cosmic, but present.